DCP Speaker Series: Mary Virginia Swanson

DCP and TPS are delighted to bring Mary Virginia Swanson to Dallas to present this informative and richly illustrated lecture on publishing options for artists.

This event was held November 11, 2016. Click here to see what events are happening now!

Mary Virginia Swanson
To Be Published, or Self Publish?
Publishing Options for Artists Today

A book of your photographs is the most effective promotional tool you can have, whether pursuing the editorial, advertising or gallery market.

***This event will be held at Hamon Hall in the Winspear Opera House.

mary-virginia-sawanson-dallas-center-for-photographyThe print-on-demand revolution has opened up new publishing possibilities for artists; it has never been easier or more affordable to produce and market a book of your work. Digital printing enables creation of a publication or catalogue for a specific audience. A traditionally published photo book with an accompanying “Limited Edition” collectible print has growing market appeal. The traditional publishing path has the advantage of a highly specialized team that brings experience with design, production, marketing and distribution systems to the table. In a self-publishing scenario you can create exactly the book you envision, but without the input and expertise of seasoned professionals at a publishing house. Which approach is best for you?

In this informative and richly illustrated presentation, Mary Virginia Swanson will demystify the process of making a photo book from the perspectives of both traditional trade and self-publishing paths, helping participants determine the pros/cons of each. She will lend advice on marketing your book at its release and beyond, stressing the importance of a web and social media presence, as well as the value of public presentations and print exhibitions to extend the life of your title in print. Swanson will share resources from her recent title with co-author Darius Himes, Publish Your Photography Book (Princeton Architectural Press, Revised and updated 2015).

In addition to the lecture, there will be a presentation of photo books by local artists and a social and book signing to follow.

Mary Virginia Swanson will also have portfolio review sessions available the morning of Saturday, November 12 at the Dallas Center for Photography. For more information and to sign up visit here.


mary-virginia-sawnson-dallas-center-for-photography-2Mary Virginia Swanson is an author and educator who helps artists find the strengths in their work, identify appreciative audiences and present their work in an informed, professional manner. Her seminars and lectures on marketing opportunities have proven to aid photographers in moving their careers to the next level.

She is the recipient of the 2015 Honored Educator from the Society for Photographic Education, the 2013 Lifetime Achievement FOCUS Award from the Griffin Museum of Photograph and the 2014 Susan Carr Award for Education from the American Society for Media Photographers (ASMP). Swanson served as the Executive Director of the 2016 LOOK3 Festival of the Photograph in Charlottesville, Virginia.

She co-authored with Darius Himes the acclaimed Publish Your Photography Book (2015). Her current book project is Finding Your Audience: An Introduction to Marketing Your Photographs (2017). Mary Virginia’s website is www.mvswanson.com and her Instagram feed is @maryvirginiaswanson.


This speaker series is presented in collaboration with:


The Texas Photographic Society is a non-profit organization that celebrates the photographic arts, inspires the creative development of its members, and provides opportunities to engage with diverse audiences.

TPS is delighted to be celebrating over thirty years of providing programs and services for photographers and their audiences across the country. While “Texas” is in the name, TPS sustains an active international membership representing ten countries and forty four states.